Zellers reveals next round of pop-up stores. Here’s where they’ll be in Canada

CITYnews halifax \ By Lucas Casaletto

Zellers announced a new round of pop-up stores that will be featured within Hudson’s Bay across Canada, with eight confirmed in Ontario.

Zellers re-launched its online platform, “Zellers.ca,” on March 23, 2023, and has been busy re-introducing pop-up stores in Canada ever since.

There are currently 25 locations within Hudson’s Bay stores across the country, which serve as strategic market tests to determine future Zellers store locations.

The retailer confirmed that a new round of 21 Zellers pop-up stores would be introduced on August 11, 2023, spanning five provinces and almost all in new markets.

Zellers also announced plans to open its next store experience at Hudson’s Bay in Brampton, Ont.’s Bramalea City Centre in September 2023.

Here’s where Canadians can expect the next round of Zellers pop-up stores.

British Columbia

• Langley Willowbrook Mall
• Nanaimo Woodgrove Centre
• Penticton Cherry Lane Shopping Centre
• Prince George Parkwood Place
• Victoria Bay Centre

Alberta

• Lethbridge Melcor Centre
• Red Deer Bower Place
• St. Albert Centre

Ontario

• Windsor Devonshire Mall
• Kitchener Fairview Park
• Barrie Georgian Mall
• Burlington Mapleview Centre
• Oshawa Centre
• Pickering Town Centre
• Place D’Orléans
• Newmarket Upper Canada Mall

Quebec

• Brossard Champlain Mall
• La Salle Carrefour Angrignon
• Rockland Centre
• St- Bruno Les Promenades

Saskatchewan

• Regina Cornwall Centre

A Zellers spokesperson said pop-up footprints would vary from store to store, ranging from 1,000 to 2,800 square feet — except for Toronto’s Queen Street — depending on location.

Hudson’s Bay Co., the parent company of Zellers, first announced the Zellers comeback in August 2022.

The comeback of Canadian retail chain Zellers officially kicks off, with the first 12 of 25 planned stores opening in Ontario and Quebec. THE CANADIAN PRESS/Jacques Boissinot

“Pop-ups are a key ingredient in our expansion strategy, allowing us to explore and test in new markets, gather valuable customer insights, and fine-tune our offering before establishing larger format store locations,” Sophia Hwang-Judiesch, President of Hudson’s Bay, said in a news release.

“Our customers are very much part of our growth process, and together we will shape the future of Zellers, building a shopping experience that truly connects with communities across Canada.”