Nova Scotia launches new tourism campaign

The campaign is called “Your Ocean Playground” and it will run through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts

CityNews Halifax Staff

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The province has launched a new marketing campaign to encourage people to spend their vacations in Nova Scotia to help build on the tourism industry’s strong recovery.

The campaign is called “Your Ocean Playground” and will run through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts.

“Last year, we saw visitors return in a significant way, with accommodation sales even surpassing 2019 numbers,” said Pat Dunn, Minister of Communities, Culture, Tourism and Heritage. “We want to build on that momentum and help our tourism industry thrive.”

The Houston Government says it’s also advertising overseas in Germany and the United Kingdom and running year-round ads in Nova Scotia and Atlantic Canada.

The government will invest an additional $2.7 million this year in campaigns to support earlier and extended marketing of the province for a total of about $8.6 million in 2023.